Director Alfred Hitchcock tells his writer wife Alma, refers to the books he has screened "Sleeping pills with dust jackets." (0:05)
Alfred tells his assistant Peggy, "... says this book Psycho by Robert Bloch is fiendishly entertaining."
"This is about Ed Gein, the mass murderer from Wisconsin: 'graphic elements of brutal violence, voyeurism, transvestitism, and incest. Very nice. Not your average run-of-the-mill nut case..." (0:08)
Writer Joe Stefano tells Alfred, "My shrink session went overtime. I see him every day."
Alfred: "I thought it was only directors' assistants who needed psychiatrists..."
Joe: "Did you see a shrink Mr. Hitchcock?"
Alfred: "It boggles my brain just trying to imagine what you and your shrink could possibly talk about every day." (0:21)
Alfred, lying on a couch, tells his psychiatrist, "The take sadistic pleasure in denying me that one little momoent." (0:24)
We hear the soundtrack in the background: "Mrs. Bates died of strychnine poisoning..." (1:13)
Alfred tells Production Code supervisor Geoffrey, "What you think you're seeing is purely informed by the power of suggestion." (1:21)